In yet another strategic business move, pioneering innerwear brand in the Indian market, VIP Clothing has entered into the retail market of India’s party destination, Goa. To officiate this entry, the innerwear brand’s most popular collection, ‘Frenchie X’ has been launched in select stores in the state on February 18, 2025.
Through this, VIP Clothing aims to reach a wider audience, making access to premium and affordable innerwear easier than ever before. While the brand is known for its products and the uncompromising quality, their strategy has been evolving lately. Therefore, this move comes as a result of VIP Clothing’s expansion plan.
Previously, VIP Clothing launched Frenchie on Swiggy’s Instamart, a quick-commerce platform that promises 10-minute delivery. This enables consumers to access innerwear in a few taps and at their convenience, and allows the brand to instantly gratify the needs of their growing consumer base.
VIP Clothing is a leading Manufacturer, Marketing and Distributor of Men’s and Women’s innerwear and socks under the brand name VIP, Frenchie, Feelings, Leader and Brat.
| Company Name | CMP |
|---|---|
| Welspun Living | 121.00 |
| Vardhman Textiles | 550.40 |
| Arvind | 384.90 |
| K.P.R. Mill | 867.00 |
| Page Industries | 36180.20 |
| View more.. | |
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