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EaseMyTrip inks MoU with Korea Tourism Organization

21 Feb 2025 Evaluate

Easy Trip Planners (EaseMyTrip) has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO) to enhance Korea’s visibility as a key outbound destination for Indian travellers. This collaboration aims to position Korea as a premier travel destination for Indian tourists, offering a mix of cultural, natural, and adventure-driven experiences. Through a targeted marketing approach, EaseMyTrip and Korea Tourism Organization will work together to increase awareness, improve accessibility, and create seamless travel experiences for Indian travelers exploring Korea.

As part of the agreement, EaseMyTrip will develop a dedicated Korea microsite on its platform, offering curated travel itineraries, must-visit attractions, and essential travel insights tailored specifically for Indian travellers. To further engage potential visitors, EaseMyTrip will produce destination-specific blogs, video content, and social media campaigns, showcasing Korea’s rich cultural heritage, modern cityscapes, and natural landscapes. The two organizations will also launch co-funded marketing campaigns, ensuring widespread visibility and deeper engagement in the Indian travel market.

Easy Trip Planners offers a range of travel products and services and end-to-end travel solutions including airline tickets, rail tickets, bus tickets, taxis, holiday packages, hotels, and other value-added services i.e. travel insurance, visa processing, etc.

Peers
Company Name CMP
Thomas Cook (India) 108.65
IRCTC 462.90
TBO Tek 1678.50
Le Travenues Techno 158.85
Yatra Online 115.40
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