JK Tyre & Industries conducts 5-day ‘Safety Drive’ campaign

17 Aug 2013 Evaluate

JK Tyre & Industries is conducting a 5-day ‘Safety Drive’ campaign across the nation. The activity into its 13th year will be carried out in 32 major cities across the country. The company has partnered with Indian Oil Corporation (IOC) for educating the customer on this crucial aspect.

The exercise will be conducted at 190 high traffic petrol pumps in 32 cities and it is expected that depending on the traffic at the petrol pump, the company will be able to engage and reach out to over 2 lakh customers.

For this purpose, in excess of 1,000 trained personnel are being deployed who will check the basic health of the tyres i.e. wear nature, damage, cuts, condition of rims etc and will appropriately advise vehicle owner on condition of the tyre.

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