Mahindra & Mahindra inaugurates new Mahindra India Design Studio

08 Apr 2025 Evaluate

Mahindra & Mahindra has inaugurated its all-new Mahindra India Design Studio (MIDS) - a state-of-the-art creative facility that marks a bold leap forward in the company’s design capabilities. Located in Mumbai, the future-ready MIDS doubles the size of the existing studio and reaffirms Mahindra’s commitment to design excellence as a cornerstone of its product development strategy.

Originally set up in 2015, MIDS was established as a dedicated studio to support Mahindra’s Auto and Farm businesses. With the rapid growth of the company and a broader portfolio spanning Auto, Farm, and Last Mile Mobility (LMM), the enhanced studio brings fresh investments in design infrastructure, new-age technologies, and global best practices.

The expanded MIDS is not only a space for creation but also a magnet for talent. It aims to inspire innovation by blending digital tools with hands-on craftsmanship. Serving as a collaborative bridge between India and Mahindra’s global design outpost - Mahindra Advanced Design Europe (MADE), UK - MIDS will play a central role in shaping vehicles and experiences that are distinctly global, yet proudly Indian.

Mahindra & Mahindra is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India. 

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