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Apollo Tyres ties-up with MU to become ‘official tyre partner’

22 Aug 2013 Evaluate

Apollo Tyres, the country’s second largest tyre maker has tied-up with Manchester United (MU), to become the football club’s ‘official tyre partner’ in UK and India. As a part of the three-year deal, the company will create football-based play zones, using recycled rubber, in local communities in Britain and India to encourage healthy lifestyles among youngsters.

The company will build ‘Go The Distance’ football pitches made from recycled tyres in local communities across the UK and India, with the first being on site (as part of a fan zone/play zone) at Old Trafford.

Apollo Tyres, headquartered in Gurgaon, has a manufacturing presence in Asia, Europe and Africa. With revenues of over $2.34 billion, the company exports to over 100 countries.

Peers
Company Name CMP
MRF 125528.60
Apollo Tyres 411.80
JK Tyres & Inds. 349.55
Ceat 3468.20
Balkrishna Inds. 2267.75
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