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VIP Clothing launches premium innerwear collection in major Indian metropolises

23 Apr 2025 Evaluate

VIP Clothing has launched its premium innerwear collection, Frenchie X in retail markets of Mumbai, Delhi and Pune. The upgraded Frenchie X line is now available at over 100 plus stores across Mumbai, Pune & Delhi, making premium, comfortable, and stylish innerwear more accessible than ever. Through this much-awaited expansion, the company aims to meet consumers’ evolving needs by offering high-quality products easily available at convenient locations. 

The launch of Frenchie X in major Indian metropolises is the brand’s landmark strategic step in expanding its physical and digital footprint. Previously, the company introduced Frenchie X on Swiggy Instamart and Zepto, ensuring instant access to everyday essentials with only a few taps. With the introduction of Frenchie X in Maharashtra and Delhi, the brand is reinforcing its position as a visionary leader in the innerwear industry and expanding its reach to newer markets. 

VIP Clothing is a leading Manufacturer, Marketing and Distributor of Men’s and Women’s innerwear and socks under the brand name VIP, Frenchie, Feelings, Leader and Brat.

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Company Name CMP
Vardhman Textiles 567.35
Welspun Living 207.80
Arvind 575.25
Raymond Lifestyle 693.70
K.P.R. Mill 1109.40
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