M&M’s small commercial vehicles portfolio crosses milestone of 12 lac vehicles

27 Aug 2013 Evaluate

Mahindra & Mahindra’s small commercial vehicles portfolio has touched a new milestone, crossing the 12 lac mark on Indian roads. With over 12 products across segments, the company’s small commercial vehicles offer the widest range from Pick-ups to 3 wheelers with multiple load carrying capacities suitable for varied consumer needs across urban and rural India. The range includes people movers in the commercial space comprising of 3 wheeler auto rickshaws to small vans, suitable for school vans and stage carriages to meet public transportation needs across the country. Each product offers a unique value proposition and is targeted at different customer segments to match their specific needs, with minimal overlap.

Besides making a mark in the domestic market, Mahindra’s commercial vehicles have also found acceptance in over 40 countries across the globe. Mahindra’s Alfa 3 Wheeler, Maxximo Plus Mini Truck & Mini Van, Bolero and BMT Plus Pick Ups, Scorpio Pick Up and Genio Pick Ups are exported in key markets of Asia, Africa, Middle East, Europe and South America to name a few.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.

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