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Tata Motors strengthens on launching ‘Safari Storme’ at Rs 10.86 lakh

28 Aug 2013 Evaluate

Tata Motors is currently trading at Rs. 291.55, up by 1.30 points or 0.45% from its previous closing of Rs. 290.25 on the BSE.

The scrip opened at Rs. 291.00 and has touched a high and low of Rs. 295.65 and Rs. 286.35 respectively. So far 353062 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 337.05 on 10-Jan-2013 and a 52 week low of Rs. 225.15 on 06-Sep-2012.

Last one week high and low of the scrip stood at Rs. 306.00 and Rs. 278.65 respectively. The current market cap of the company is Rs. 78885.54 crore.

The promoters holding in the company stood at 34.35% while Institutions and Non-Institutions held 37.98% and 8.43% respectively.

Tata Motors, the country’s largest automotive player and the world’s fourth largest truck and bus manufacturer, has  launched a new variant of its sports utility vehicle (SUV) Safari Storme in the country, with price starting at Rs 10.86 lakh in ex-showroom, New Delhi. The new Safari Storme Explorer Edition is a true outdoor companion, with customised outdoor essentials and a host of in-vehicle technology features building on the 'REAL SUVs' masculinity, premiumness and utility.

On the outside, the Safari Storme Explorer Edition has an imposing stance. A new muscular broad and sturdy 'Explorer' Front Nudge Guard, Explorer Edition signature decals, on the bonnet and on the side of the vehicle, along with new chrome garnish for the projector headlamps and tail lamps, gives the vehicle a sporty and rich look. On the inside, the Safari Storme Explorer Edition is a re-defined Beast. Designed for the discerning new-age customer, the new 2-DIN Touch Screen Infotainment System, adds to the cabins contemporary styling, with highly valued in-vehicle music, movie and mobile hands-free sound quality. Tune into any terrain, with neatly arranged low-keys, with an easy to operate touch screen panel.

The Safari Storme is a beast at heart, one that's meant to be both feared and respected. Power and Performance of the 'Real SUV', is courtesy the Safari Storme's 2.2 L VariCOR turbocharged engine with VTT (Variable Turbine Technology) delivering 140 PS Power & 320 NM Torque, providing easy driveability, swifter response and lower NVH (Noise, Vibration and Harshness). The vehicle delivers a performance of 0 - 100 km/hr in under 15 sec, at 14kmpl. The Safari Storme also features ESOF (electronic shift on the fly) technology, enabling engagement of the 4x4 or 4X2 mode, on the move.

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