Tata Chemicals 'consumer products brand launches' Tata I-Shakti Besan’

30 Aug 2013

Tata I-Shakti pulses, India's first national branded pulses product introduced by Tata Chemicals, has launched ‘Tata I-Shakti Besan’ (gram flour) in Mumbai. Tata I-Shakti Besan is now available in 500g SKUs across retail stores in Mumbai. This is processed from 100 percent chana dal ensuring food quality and food safety with Agmark Grade 1 certification.

Tata under its I-Shakti brand already has premium quality unpolished pulses which are currently available in over 24,000 retail outlets across 21 states. With the launch of Tata I-Shakti Besan, Tata Chemicals has entered into the second phase of its consumer product category expansion with an objective to provide quality staples for the Indian homemaker.

Tata Chemicals, part of the Tata Group, is a leading manufacturer of chemicals, fertiliser and food additives. Tata Swach is a water purifier developed by Tata Chemicals.

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