India’s spending on fast moving consumer goods (FMCG) at modern retail stores is likely to jump almost three times from the current $1.8 billion to $5 billion by 2015, according to a study by Nielsen India. The rapid rise in sales of FMCG will be seen largely through organized retail channels, which would benefit major brand owners and private label competition. According to the study, Indian shoppers spend over $100 million on private label items per year and are expected to increase to $500 million by 2015.
Sales through modern retail channels, which represents just 5% of category sales in India, have accelerated by 31% this year compared to last year. According to the study conducted by the research firm, the annual FMCG revenues generated by modern retail channels like supermarkets and convenience stores etc is at $1.8 billion currently since the country’s consumers are enjoying modern trade shopping experience and is increasingly shopping there.
The research firm in its consumer 360 report has estimated that the India’s rural FMCG retail landscape will expand to $100 billion by 2025 from $12 billion in 2011. The Nielsen study cites the factor, which drives consistent growth is changing rural mindset that is open to consumption of newer and more contemporary food categories. As per the company, four vital trends that will drive consumption will be premiumization, consumers switching from commodity to brands, from indulgence to regular consumption, and acceptability.
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