Induslnd Bank, a Mumbai-based, new generation private bank that offers retail, commercial, transactional and electronic banking products and services, First-of-a-Kind (FOAK) engagement with IBM. IBM will provide innovative technology - to enable Induslnd Bank to deepen customer relationships by delivering personalized, location - based recommendations and offers in real-time.
IBM Research - India has developed a new technology that connects people with contextual information. Once a user has opted-in for the service, the tool cross-references the user's location with the user's activity to provide useful insights. As users conduct daily transactions, such as buying airline tickets, or shopping at the mall, the system sends relevant promotions by Email, and mobile alerts as per user preferences.
CEOs and C-Suite leaders around the world are reassessing how to serve their customers not as a mass audience, but as individuals with personalized needs. As part of its broader strategy, Induslnd Bank is making a major investment to transform its entire front office - every system, process and person that touches the customer - to better anticipate, respond to and capitalize on future events quickly and ahead of its competition
IBM's technology is embedded within the bank's customer channels, such as Net Banking, ATM, SMS Alerts, Phone Banking, Branch Offices, etc. In addition to helping Induslnd Bank to better understand their own customers, the service can also help in reaching non-customers.
The IBM First-of-a-Kind (FOAK) program brings together IBM Researchers and clients to validate new technologies on real business problems and growth opportunities.
