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Poonawalla Fincorp launches Industry-First 24/7 fully digital business loans for MSMEs

Poonawalla Fincorp Ltd. | Finance - NBFC | BFSI | BSE: 524000 | NSE: POONAWALLA

09 Jun 2025 Evaluate

Poonawalla Fincorp (PFL) has launched Business Loan 24/7, an industry-first digital loan solution backed by a pioneering digital risk assessment model tailored for micro, small, and medium enterprises (MSMEs). This innovative offering provides instant approval with a risk-first approach and flexible repayment options.

Designed to address the credit needs of MSMEs with speed, convenience, and simplicity, Business Loan 24/7 offers a fully digital onboarding and approval journey through a Straight Through Processing (STP) model. This eliminates the need for branch visits or physical paperwork, delivering a user-friendly and secure experience across all touchpoints. The offering leverages advanced analytics and a robust risk assessment framework, with an intended objective to enhance the evaluation of creditworthiness for self-employed and MSMEs. By using digitized information directly from the source, it strengthens risk assessment beyond conventional metrics, enabling responsible credit allocation to growth-ready enterprises.

PFL is using technology as a competitive advantage, along with its risk analytics capabilities, to create a well-calibrated risk-first digital model. Business Loan 24/7 is integrated with India’s digital public infrastructure, including GST systems, account aggregators, and credit bureaus, to streamline verification, assess financial behavior, and support a robust and calibrated approach to risk. This innovation is aimed at removing barriers commonly faced by MSMEs and enabling easier access but risk-calibrated credit. The company plans to target MSMEs across Tier 1, Tier 2, and Tier 3 cities, focusing on retail, services, manufacturing, trade, and other key sectors.

Poonawalla Fincorp (Formerly known as Magma Fincorp) is a non-deposit taking systemically important non-banking finance Company (ND-SI-NBFC), registered with the Reserve Bank of India (RBI).

Poonawalla Fincorp Share Price

420.15 -4.40 (-1.04%)

23-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Bajaj Finance	917.80
Shriram Finance	1009.60
Aditya Birla Capital	349.70
Chola Invest & Fin.	1542.65
Tata Capital	340.40
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Poonawalla Fincorp launches Industry-First 24/7 fully digital business loans for MSMEs

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Name of the IA registered with SEBI:	The Alchemists Ark Pvt. Ltd.
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