VIP Clothing has launched its premium men’s innerwear range ‘Frenchie X’ in Kerala. With this latest expansion, Frenchie X collections will be available in more than 40 key multi-brand outlets and large-format stores across Kochi, Kozhikode, Thiruvananthapuram and tier-II towns, taking the line’s overall presence to over 140 stores nationwide.
The Kerala launch is part of the company’s dual-channel growth blueprint: expanding shop-floor visibility while accelerating e-commerce and quick-commerce tie-ups. Earlier this year the company partnered with Swiggy Instamart and Zepto to deliver select Frenchie X styles in under an hour, a service that will now cover major Kerala pincodes.
VIP Clothing is a leading Manufacturer, Marketing and Distributor of Men’s and Women’s innerwear and socks under the brand name VIP, Frenchie, Feelings, Leader and Brat.
