New Delhi Television has received approval for the launch of a new business vertical under the brand name ‘NDTV Alive’, which will focus on live events, including large-format public and ticketed experiences. This strategic initiative is aimed at expanding NDTV’s footprint within the Media and Entertainment sector and is expected to contribute to the company’s growth and revenue diversification.
The investment amount will depend on multiple factors including artist fees, production costs, ticketing platform commissions, marketing expenses, and insurance, among others. The Board of Directors of the company at its meeting held on June 24, 2025, has inter alia, approved the same.
New Delhi Television is an Indian news media company focusing on broadcast and digital news publication.