M&M’s Scorpio crosses milestone sales of 4 lakh vehicles

11 Sep 2013 Evaluate

Mahindra & Mahindra (M&M), the country’s leading SUV manufacturer, has crossed yet another milestone with over 4 lakh sales of its iconic SUV, Scorpio.  With sales of over 50,000 units for the past two years, the Mighty Muscular Scorpio has ruled the roads for 11 years, moving from strength to strength and transforming the SUV space in the country.

The Scorpio outsells all SUVs and MUVs in key states such as Uttar Pradesh, Uttarakhand, Rajasthan, Orissa, West Bengal, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and the North East.  The Scorpio’s online community on Facebook is one of the largest online auto communities on Facebook India. The brand’s popularity is also evident on the Scorpio YouTube channel which has garnered over 4 million views.

Launched in 2002, the Scorpio is one of the most awarded brands in the industry with nearly 40 awards, the latest being a bronze at the 2012 EMVIES. The Scorpio also has a distinguished achievement to its name in the form of a Harvard Business Case Study. It has been a recipient of some of the most prestigious awards in the motoring world, including Car of the Year, Best SUV of the Year, Launch of the Year, etc.

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