InterGlobe Aviation (IndiGo) and Kotak Mahindra Bank have entered into a strategic partnership to introduce their first co-branded credit cards, as part of the IndiGo BluChip loyalty program. Over the last three years, IndiGo has pursued a multi-pronged growth strategy, aimed at evolving from a domestic low-cost airline to a global player, with a carefully crafted service offering suited to the needs of today’s aspirational traveller. The pursuit of this strategy has seen IndiGo push for international expansion, fleet diversification, launch a tailor-made business product- IndiGoStretch, and forge multiple global partnerships.
As part of execution of this growth strategy, IndiGo BluChip was launched last year, as a free to join loyalty program, with easy to earn points (BluChips) which are redeemable on any IndiGo flight, without any blackout dates. The response to IndiGo BluChip program has been extraordinary, with already 3.5 million registered members in the short period since launch. Aimed at elevating the travel and lifestyle experience of IndiGo customers, the new co-branded credit cards enable members to accelerate earning IndiGo BluChips through everyday purchases and other expenses and allow seamless redemption on IndiGo flights.
InterGlobe Aviation provides air transportation services in India and internationally. The company primarily operates IndiGo passenger airline.
| Company Name | CMP |
|---|---|
| Interglobe Aviation | 4638.75 |
| SpiceJet | 13.88 |
| Raymond | 422.05 |
| Global Vectra Helico | 203.85 |
| Taneja Aerospace | 281.55 |
| View more.. | |
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