VIP Clothing partners with Blinkit

22 Jul 2025 Evaluate

VIP Clothing has now partnered with Eternal’s Blinkit to launch its flagship sub-brands, VIP and Frenchie, on the quick-commerce platform. The launch will go live in Karnataka and NCR first, followed by Gujarat, West Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh in the coming days.

VIP Clothing’s latest partnership marks yet another strategic milestone for the innerwear brand. Recently, VIP Clothing collaborated with Swiggy Instamart and Zepto and made VIP and Frenchie ranges available to Indians within minutes across India. Now, the addition of Blinkit to their Q-commerce portfolio will not only further integrate quality innerwear into consumers’ daily lifestyle needs but also strengthen VIP Clothing as the Q-commerce innerwear brand. 

VIP Clothing’s collaboration with multiple Q-commerce platforms is nothing short of a retail innerwear revolution. The brand’s progressive ways of ensuring consumer access to trusted premium innerwear with unmatched convenience are bound to enhance Indian innerwear purchase habits and fortify VIP Clothing’s vision of being a holistic wardrobe brand. 

VIP Clothing is a leading Manufacturer, Marketing and Distributor of Men’s and Women’s innerwear and socks under the brand name VIP, Frenchie, Feelings, Leader and Brat.

VIP Clothing Share Price

35.65 -0.67 (-1.84%)
05-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Welspun Living 134.85
Vardhman Textiles 433.30
Arvind 331.55
K.P.R. Mill 979.75
Page Industries 37457.95
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