TVS Motor has forayed into men’s scooter segment by launching new scooter -- TVS Jupiter. The new product is targeting mainly self-employed, businessmen and traders. The scooter industry is doing well in the current market condition and 29% of the scooters drivers are female, while 35% are dual drivers and 36% are male drivers. The company has Scooty Pep Plus for the female drivers, Wego for dual and it was lacking a product for men.
TVS Motor Company is the flagship of the $6 billion Indian conglomerate, TVS Group which recently celebrated one hundred years in the automotive business in India. The company recently won 'India's Most Trusted Two Wheeler Brand' Award from the Times Group.
