Tata Chemicals' consumer products brand launches Tata I-Shakti Besan

17 Sep 2013 Evaluate

Tata I-Shakti pulses, India's first national branded pulses product introduced by Tata Chemicals, has launched ‘Tata I-Shakti Besan (chana flour)’ in Nagpur and Pune. Tata I-Shakti Besan is now available in 500g SKUs across retail stores in Nagpur and Pune. This is processed from 100 percent chana dal ensuring food quality and food safety with Agmark grade 1 certification.

With the launch of Tata I-Shakti Besan, Tata Chemicals has entered into the second phase of its consumer product category expansion with an objective to provide quality staples for the Indian homemaker. Chana dal is an excellent source of protein, fibre, complex carbohydrates, vitamins and minerals. Tata, under its I-Shakti brand, already has premium-quality unpolished pulses which are currently available in over 24,000 retail outlets across 21 states, and these retail stores will be leveraged in order to make the product available to the consumers across India.

Tata Chemicals, part of the Tata Group, is a leading manufacturer of chemicals, fertiliser and food additives. Tata Swach is a water purifier developed by Tata Chemicals.

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