Samsonite goes live with Polaris Enterprise Solution’s iStore

Polaris Consulting & Services Ltd. | IT - Software | IT & ITES | BSE: 532254 | NSE: POLARIS

18 Nov 2011 Evaluate

Polaris Enterprise Solution (PESL), a wholly owned subsidiary of Polaris Software Lab has announced that Samsonite, a leading lifestyle luggage brand worldwide has gone live with PESL’s iStore in 80 stores across India. iStore is built on IBM’s Retail Integration Framework (RIF). iStore was chosen by Samsonite due to the broad range of features, scalability and flexibility that only a next generation open environment retail solution can provide. Implemented over a period of six months, the solution has enabled Samsonite to centralize operations, integrate stores resulting in better control and response capabilities to market situations and give a uniform, consistent and enhanced user experience for its customers across all stores.

Prior to this implementation, Samsonite stores were running various applications and packages which did not allow integration for centralization at the head office. The previous solution also made it difficult to implement marketing promotions and gift vouchers. iStore functionality and rich modules such as Integrated Advanced Retailing Solutions enhanced the brands customer retention engine, enhancing its ability to execute loyalty programs, promotions and marketing campaign modules and provide a uniform experience while executing dynamic promotions centrally to all the stores.

iStore functionality and rich modules - loyalty, promotions and marketing campaign modules enhanced Samsonite’s ability to provide a uniform experience while executing dynamic promotions centrally to all the stores. iStore interfaces helped Samsonite integrate its solution with ERP (Baan), allowing near-real time purchase and inventory data upload, thus avoiding delays and inaccuracies. iStore is Java and SOA compliant platform which is built on IBM's Retail Integration Framework (RIF), a groundbreaking middleware that facilitates dynamic data exchange from their distributed retail stores to the enterprise server.