Eveready Industries India, market leader of dry cell batteries, has hiked the prices of its batteries. The company will increased the prices of its batteries between 3% and 10% from October, 2013 - by increasing the respective MRPs of economy pencil size batteries by Rs 5/- per strip of 10 batteries, for all D size batteries by Rs 10/- per box of 20 batteries and also by rationalizing trade margins of certain other batteries. Continuous upward trends in cost of materials and overhead expenses have adversely impacted the cost of batteries.

Eveready is the market leader of dry cell batteries selling more than 1.2 billion units annually. Apart from dry cell batteries, Eveready is also the market leader in flashlights selling in excess of 25 million units per year. Eveready also markets rechargeable batteries, packet tea, CFL and GLS lamps and other lighting products.

In the last one year, Eveready has also launched a range of rechargeable lanterns and fans. Of late, it has entered the market of power back-up systems for mobile phones and tablets. Eveready has an extensive distribution network of 4000 dealers reaching all the way upto 5000 population towns.

Eveready Inds. India Share Price

336.80 5.10 (1.54%)
08-May-2024 16:01 View Price Chart
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