M&M’s Two Wheelers arm expands in Latin America

20 Sep 2013 Evaluate

Mahindra & Mahindra’s (M&M) - two wheeler arm - Mahindra Two Wheelers has forayed into the Latin American market with its two wheeler portfolio comprising of the Duro DZ, Pantero and Centuro motorcycles. The products were unveiled in Nicaragua on August 20, 2013 and Guatemala City on August 23, 2013, in the presence of eminent dignitaries, dealers, bankers and business associates and media houses.

Mahindra Two wheelers’ product portfolio incorporates the Mahindra brand DNA of performance, features and reliability. Mahindra Two Wheelers has also started operations in Sri Lanka and Bangladesh recently. It is rapidly expanding its sales and service network across these countries. It has also set up assembly units in both these markets.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.

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