Tata Motors moves up on unveiling All-New Adventure X Persona for Harrier and Safari

Tata Motors Passenger Vehicles Ltd. | Automobiles - Passenger Cars | Automobiles | BSE: 500570 | NSE: TMPV

06 Aug 2025 Evaluate

Tata Motors is currently trading at Rs. 656.05, up by 1.45 points or 0.22% from its previous closing of Rs. 654.60 on the BSE.

The scrip opened at Rs. 655.85 and has touched a high and low of Rs. 657.25 and Rs. 650.45 respectively. So far 506700 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 1142.00 on 29-Aug-2024 and a 52 week low of Rs. 542.55 on 07-Apr-2025.

Last one week high and low of the scrip stood at Rs. 673.40 and Rs. 645.65 respectively. The current market cap of the company is Rs. 241244.07 crore.

The promoters holding in the company stood at 42.57%, while Institutions and Non-Institutions held 34.42% and 23.01% respectively.

Tata Motors has unveiled the All-New Adventure X Persona, featuring in its flagship SUVs - the Tata Harrier and the Tata Safari. With this new persona, the company has brought in a complete package of adventure, performance, and features, offering greater value proposition and access to a robust and adventurous lifestyle to its customers.

Packed with segment-first features at this price point, the Harrier and Safari Adventure Persona includes ADAS with Adaptive Cruise Control (AT), 360 degree HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco).

These personas are available for grabs, starting from August 5, 2025, at an introductory price of Rs 18.99 lakh for the Harrier Adventure X and Rs 19.99 lakh for the Safari Adventure X+ persona. With the launch of this new variant, the company has enhanced the appeal of the Harrier and Safari lineup by making the range more intelligent, cohesive, and value-packed than ever in the high SUV segment. With a streamlined persona structure, feature-rich variants, and new colour options, the line-up also comes with the new Pure X persona which will offer enhanced value to the customers at a great price point.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

Tata MotorsPassenger Share Price

355.35 -3.90 (-1.09%)

08-May-2026 16:59 View Price Chart

Peers

Company Name	CMP
Tata MotorsPassenger	355.35
Maruti Suzuki	13725.40
Mahindra & Mahindra	3329.50
Hyundai Motor India	1852.45
Mercury Metals	30.94
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