ICICI Bank, India’s largest private sector bank, has launched ‘Pockets by ICICI Bank’, an application that enables its customers to carry out a slew of banking services on the social media site, Facebook. A first-of-its kind app on Facebook across the globe, ‘Pockets by ICICI Bank’ offers the bank’s customers the convenience of banking while they are on Facebook. It also underscores the importance that the Bank attaches to the youth and social media.
ICICI Bank is India's largest private sector bank and the second largest bank in the country, with consolidated total assets of $122 billion at December 31, 2012. The Bank’s presence currently spans 19 countries, including India.
