Tata Global Beverages’ JV opens Starbucks stores in Mumbai and Delhi

25 Sep 2013 Evaluate

Tata Global Beverages’ 50:50 joint venture (JV) with Starbucks Coffee Company - Tata Starbucks - has continued its expansion in India, with opening of two new outlets with one each in the cities of Mumbai and New Delhi. The opening of the above stores is part of the company’s ongoing expansion to open 50 outlets this year. The JV partners have earmarked an investment of Rs 400 crore for the purpose.

The 23rd store in the country is opened at Viviana Mall, one of the biggest malls in Thane - a satellite city to Mumbai, sharing its cosmopolitan culture. While in Delhi the company opened its 24th Starbucks store in sector 29 at Gurgaon. This neighbourhood is famous for its local and international restaurants and coffee shops catering to the corporate and residential crowd.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic Beverages Company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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