Hindustan Motors launches BS-IV ‘Ambassador Encore’ in Kolkata

25 Sep 2013 Evaluate

Hindustan Motors, a C K Birla group company, has formally launched its newly introduced BS IV-compliant vehicle Ambassador Encore in Kolkata priced at Rs 4.98 lakh. The West Bengal Transport Minister Madan Mitra launched the vehicle and hoped that it would raise the comfort level in the taxi segment. The overall bookings for BS-IV compliant ‘Ambassador Encore’ have crossed the 450 mark, but the company's target is to increase it to 2,000 units per month.

With the launch of ‘Ambassador Encore’, the sale of cars by HM has once again opened in 17 cities, where sale of BS-III cars had been banned since April 2010.

Hindustan Motors is India’s pioneering automobile manufacturing company manufactures passenger cars, Multi Utility Vehicles and RTV. It also manufactures passenger cars in the mid size premium segment (Mitsubishi Lancer, Lancer Select, and Lancer Cedia) and has brought the Sports Utility Vehicle (Mitsubishi Pajero) into the Indian market, in collaboration with Mitsubishi Motors of Japan.

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