BSNL, RCom bear initial brunt of mobile number portability

25 Jan 2011 Evaluate

Bharat Sanchar Nigam Ltd and Reliance Communications have emerged the biggest losers as a result of Mobile Number Portability (MNP), introduced a month ago in Haryana. According to initial numbers, BSNL has lost a net of over 20,000 subscribers, while RCom has lost nearly 13,500 subscribers as on January 16. Idea Cellular, which was the first to start an advertising campaign on MNP, has a net loss of 1,863 subscribers with 15,604 subscribers leaving its network and 13,741 coming in.

Even new players, including Sistema Shyam, Loop Telecom and Datacom (Videocon), have ended up with a net loss in numbers as a result of MNP. Though these are initial numbers, the trends indicate a strong preference for incumbent GSM players.

odafone gained the most with 30,015 subscribers joining its network and only 9,267 leaving. Although Bharti Airtel lost 10,837 of its subscribers, it ended up in the positive as it managed to lure 18,271 subscribers from other operators' networks. While these numbers are for Haryana, initial trends coming in from other parts of India are on similar lines.

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