Bajaj Electricals has received approval to acquire the ‘Morphy Richards’ brand and related intellectual property rights (Business IP / MR Brand) in the territories of India, Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka (Territory), for a consideration of Rs 146 crore (exclusive of any taxes/duties, etc. payable in the Territory). The board of directors of the company in their meeting held on September 23, 2025 have approved the same.
The company will acquire the Morphy Richards brand from Glen Electric, the owner of the MR Brand/Business IP. Glen Electric is a part of the Glen Dimplex Group, Ireland.
Bajaj Electricals is engaged in the business of Consumer Products (Appliances, Fans, Lighting), EPC (Illumination, Power Transmission and Power Distribution) and Exports.
