In a landmark announcement, TTK Prestige, India's No-1 kitchen appliances brand, revealed Aishwarya Rai Bachchan & Abhishek Bachchan - Bollywood's biggest celebrity couple as its brand ambassadors. The brand Prestige is re-introducing the iconic line 'Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar' in a mega advertising campaign with the celebrity couple. Aishwarya Rai Bachchan & Abhishek Bachchan are coming together after a long gap for this campaign directed by Amit Sharma - one of industry's best and conceptualized by DDB Mudra.
Representing the true spirit of 'Simmering love, togetherness...and food', Aishwarya & Abhishek Bachchan will appeal to the modern day consumers of Prestige who are busy working couples and find kitchen a perfectly good place to bond. A comprehensive print and digital campaign will feature six new TV commercials breaking new ground in the Indian advertising industry.
TTK Prestige first aired the 'Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar' advertising campaign in 1982. It went on to become an instant hit with consumers that has continued to resonate till this day with the Indian consumer.
TTK Prestige, one of the oldest business houses in the country. Having initially pioneered and established a network of distribution, TTK Prestige moved to manufacturing, post-independence. Being a dynamic and fast growing company, it soon became the leading manufacturer of Pressure cookers in India and offered the most comprehensive range of kitchenware in the world.
| Company Name | CMP |
|---|---|
| Crompt.Greaves Cons. | 261.25 |
| Whirlpool Of India | 888.55 |
| Bajaj Electricals | 391.55 |
| Orient Electric | 179.35 |
| TTK Prestige | 494.95 |
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