Chatterbox Technologies
- Chatterbox Technologies is coming out with an initial public offering (IPO) of 37,27,200 equity shares in a price band of Rs 110-115 per equity share.
- The issue will open on September 25, 2025 and will close on September 29, 2025.
- The shares will be listed on SME Platform of BSE.
- The face value of the share is Rs 10 and is priced 11.00 times of its face value on the lower side and 11.50 times on the higher side.
- Book running lead manager to the issue is Expert Global Consultants.
- Compliance Officer for the issue is Prachi Parag Kela.
Profile of the company
The company is primarily engaged in providing digital and influencer marketing services, and social media management services through two segments, viz., ‘Chtrbox’ and ‘Chtrsocial’. Chtrbox is an influencer and marketing platform and agency in India, connecting brands/ products and social media influencers. Since 2016, the company has managed approximately thousand plus campaigns with approximately 500 Influencers and content creators to reach and engage large number of subscribers of social media platforms such as Instagram. Chtrbox uses the latest technology like HypeAuditor with the strategy to build influencer content and campaigns mainly for marketing and brand building on social media platforms. As of now the company primarily operates in India, with its HQ in Mumbai, and it has team members in many cities of India. It has successfully rendered its services outside India in international markets like Singapore, UAE, USA and UK helping it build a global footprint. As part of its expansion strategy, it is targeting key international markets such as the UAE and Southeast Asia, where influencer marketing is on the rise.
ChtrSocial is the Social Media Management and Brand Design wing of Chtrbox. With creative talents in strategy, content, design and production ChtrSocial aims at humanizing brands with creative social media content, short form videos production and strategic storytelling. Key markets where ChtrSocial services provided in India includes Mumbai, Delhi, and Bangalore and Internationally, the company has previously serviced inbound clients from the USA, however, as on date it is not providing Chtrsocial services to any of the international clients.
Proceed is being used for:
- Funding Capital expenditure for existing business.
- Funding Capital expenditure for setting up an additional office cum setting up a new studio.
- Funding Capital expenditure for Brand Building of own Company.
- Meeting the incremental working capital requirements of company.
- General Corporate Purposes.
Industry overview
Influencer marketing has emerged as a new and impactful phenomenon in the Indian advertising space. In the evolving digitalisation era, brands are increasing their focus on popular influencers which have a great command on drawing attention of the online audience. This upcoming trend is a dramatic shift on how brands connect with consumers in the digital era. This in return leads the Indian influencer marketing space towards rapid growth, impact, and future trajectory. A shift in consumer behaviour and technological advancements are some of the main reasons for the current state of influencer marketing being a powerhouse in the advertising industry. In today’s world, influencer marketing has emerged as an impactful tool for brands to connect with their audience authentically. Instagram, YouTube, TikTok, and other social media platforms have enabled influencers to reach and influence their followers. To build rapport and credibility with the audience, brands are collaborating with influencers to enhance the market position of their products or services.
One of the primary causes for change in the dynamics of consumer interaction and advertising is a significant increase in influencer marketing in recent years. With the emergence of short video platforms and having a user base of 65% of nonmetropolitan areas, consumption of content has taken a new route of expansion. The rise of affordable smartphones and data plans has made access to social media easy, helping individuals from various backgrounds to build an influence online. Influencer marketing is poised to reach $404.8 million by 2026. With around 50% of the mobile usage directed towards social media platforms, influencer marketing has turned out to be a key communication strategy for marketers. With considerable potential for brands, marketers and influencers, these growth figures highlight the ongoing growth trajectory and significant opportunities in the influencer marketing space. Instagram and YouTube are the most popular and preferred platforms to access influence content that ultimately draws attention of a vast and diverse audience. With their visually attractive formats and extensive reach, these platforms serve as primary hubs for influencer engagement in various categories. Specific purposes or niche audiences are better targeted as the influencer industry in India is dynamic, with several platforms like Twitter, Instagram, and other emerging platforms such as Clubhouse gaining traction.
Pros and strengths
Experienced Promoters and management team with strong industry expertise: The Promoters and Managing Director of the company, Rajnandan Mishra has over 10 years of experience in the media industry specially focused on marketing and brand building through short form videos on social media platforms. This expertise allows the company’s business to adapt to changing market conditions and maintain a competitive edge. Further its promoters are supported by a team of experienced personnel. The team comprises of personnel having customer relationship, operational, marketing, finance and compliance experience. Its management team’s experience and their understanding of the needs of its customers will enable it to continue to take advantage of both current and future market opportunities.
Strong relationships with Influencers and Customers: With over 8 years of industry experience, Chtrbox has built a reputation in influencer marketing. Backed by a skilled and dedicated team, the company has built long-term relationships with both top-tier brands and influencers, allowing it to consistently deliver impactful campaigns. Its deep industry knowledge and trusted network enables it to create tailored, authentic marketing strategies that resonate with audiences and meet client objectives, making it a trusted partner in the space. With experienced promoters / senior management employees and their relations, its business has built a reputation for reliability, quality, and expertise. This reputation has led to repeat business from satisfied customers. Over the years, the promoters have developed strong relationships with customers, suppliers, and other stakeholders in the industry, which in turn has helped the company in developing the business. These relationships can lead to better access to resources, and opportunities for working together and expansion. This has helped it create a long-term relationship with its customers and improve its customer retention strategy.
Specialised and Diversified service portfolio: Chtrbox has specialized offerings that help the company stands out and drive targeted marketing for its brand partners, such as Youth:Ink conducts its Campus Ambassador Programs where the company tap into the growing potential of college students and build a strong presence in campuses across the country, allowing brands to directly engage with a younger, tech-savvy, and trend-conscious audience and also enable user generated content creation; BharatBox: focuses on regional influencers, helping brands penetrate regional markets across India. With this division, the company offers localized campaigns that resonate with diverse cultures and languages, enhancing brand visibility and engagement in tier-2 and tier-3 cities. The company has diversified its service offerings to cater to a broader range of customer needs. Chtrbox works with brands across a wide range of sectors - from tech giants to financial leaders and beauty powerhouses. This diverse portfolio of customers reflects its versatility and ability to deliver results, no matter the sector in which customer belongs to.
Risks and concerns
Geographical constrain: Due to geographical concentration of the company’s business sales and revenues from Western India, Northern India, Southern India and Southeast Asia, the company’s services are prone to local, regional and environmental factors. Any materially adverse social, political or economic development, civil disruptions, or changes in the policies of the state government or state or local governments, may require it to expand its business to newer Geographic locations within India and Internationally or modification of its business strategy, or require it to incur significant capital expenditure or suspend its operations. Any such adverse development could result in significant loss due to its inabilities to provide services to its customers as scheduled, which could materially affect its business reputation within the industry. Though no such events occurred in past, the occurrence of or its inability to effectively respond to, any such events or effectively manage the competition in the region, could have an adverse effect on its business, results of operations, financial condition, cash flows and future business prospects.
Depends on number of key employees: The company’s performance depends largely on the efforts and abilities of its senior management and other senior management, including its present officers who have creative minds, specialized technical know-how, writers, graphic designers, editors, and technicians etc. The inputs and experience of its senior management, key managerial personnel and creative team are valuable for the development of its business and operations strategy. The company cannot assure that it will be able to retain these employees or find adequate replacements in a timely manner, or at all. Its ability to retain experienced staff members as well as senior management will in part depend on its maintaining appropriate staff remuneration and incentive schemes in accordance with then prevailing private sector industry standards. It cannot assure that the remuneration and incentive schemes it has in place will be sufficient to retain the services of its senior management and skilled employees.
Operate in competitive environment: The company operates in highly competitive, encompassing both organized and unorganized markets. The influencer and digital marketing and social media management sectors have numerous competitors targeting the same clients and talent. Smaller agencies often offer lower commission rates, making it challenging for it to compete on price. Clients with limited budgets may gravitate toward cheaper options, even if those come with fewer services or lower quality. Competition may result in pricing pressures, reduced profit margins, lost market share or a failure to grow its market share, any of which could substantially harm its business and results of operations. The domestic segment which it caters to is fragmented and fairly competitive.
Outlook
Incorporated in March 2016, Chatterbox Technologies operates as an influencer marketing platform and agency in India, facilitating connections between brands or products and social media influencers. The company, primarily operates under the brand ‘Chtrbox’, is an Indian company specializing in influencer marketing. It connects brands with social media influencers to create and manage marketing campaigns using a data-driven approach. It helps brands leverage the power of social media creators to reach their target audience and build brand awareness through curated content. The company provide services primarily to B2B customers. On the concern side, the company’s business operations require it to obtain and renew from time to time, certain approvals, licenses, registrations and permits, some of which may expire and for which it may have to make an application for obtaining the approval or its renewal. Besides, the company’s business could suffer damage from fire, burglary, terrorist act, natural calamities, misappropriation or other causes, resulting in losses, which may not be compensated by insurance.
The company is coming out with a maiden IPO of 37,27,200 equity shares of Rs 10 each. The issue has been offered in a price band of Rs 110-115 per equity share. The aggregate size of the offer is around Rs 41.00 crore to Rs 42.86 crore based on lower and upper price band respectively. On performance front, the revenue from operations for the FY 2025 is Rs 5,912.58 lakh as compared to Rs 5,485.37 lakh during the FY 2024 showing an increase of 7.79%. Profit after Tax (PAT) increased from Rs 852.62 lakh for the FY 2024 to Rs 885.56 lakh in FY 2025.
The company is exclusively representing 50+ Influencers for digital marketing and brand promotions through social media platforms. Its future strategy includes developing its exclusive talent management network and onboard premium influencers with higher and better reach to be more desirable for brands to work with it. Currently, its influencer network categories include Beauty, Personal Care & Lifestyle, Entertainment, Technology, Health and Fitness, Hospitality, Finance etc. The company aims to grow this network and add more categories to enable it to cater to a wider array of companies in their marketing campaigns.
