Riding high on strong sales, Tata to ramp up Aria's production

21 Feb 2011 Evaluate

Tata Motors is firming up plans to ramp-up production of Aria on the back of strong sales of the crossover utility vehicle. Aria has become the second-highest selling car in the Utility Vehicle(UV) category, which has about 15 other players.

Aria, at present, has a 14 per cent share in the UV segment, clocking in sales of 225-250 units a month. Toyota’s Fortuner leads the category with 57 per cent market share. Since its launch in August 2009, Toyota has sold 15,000 units of Fortuner.

Tata Motors launched Aria in October last year to regain share in the UV segment, which it had lost to M&M over the last three years. According to data available with the Society of Indian Automobile Manufacturers, the share of Mahindra & Mahindra (Scorpio, Bolero and Xylo) has gone up from 43 per cent in 2007 to 55 per cent in 2009. During the same period, Tata Motors has fallen from 22 per cent to 13 per cent. Since the launch of Aria, Tata Motors’ UV sales have moved up 45 per cent in the October-December quarter.

Tata MotorsPassenger Share Price

353.50 -2.95 (-0.83%)
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Tata MotorsPassenger 353.50
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