M&M launches new Bolero Pick-Up Flat Bed with Micro Hybrid Technology

03 Oct 2013 Evaluate

Mahindra & Mahindra (M&M), the leader in the Indian pick up segment, has launched a refreshed ‘Bolero Pick-Up Flat Bed’, at a price of Rs 5.58 lac (BS3 version) in ex-showroom Indore. The refreshed look Bolero Pick-Up Flat Bed comes with pioneering micro-hybrid technology, more contemporary and stylish exterior and interiors and a higher load capacity of 1,250 kg. It retains the core values of the tough and rugged Bolero Pick-Up.

The Bolero Pick-Up Flat Bed is the flagship brand in Mahindra’s pick-up portfolio contributing over 60% to overall pick-up sales. The stylish new Bolero Pick-Up Flat Bed will cater to the evolving needs of stand operators, businessmen and traders. It is powered by Mahindra’s trusted and proven MDI Engine which has an output of 63HP (46.3 KW) with 195 Nm of Torque, equipped with Micro Hybrid technology & delivers an excellent 13.86 km per litre of mileage.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.

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