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TTK Prestige rises on plan to invest Rs 300 crore on brand building

07 Oct 2013 Evaluate

TTK Prestige is currently trading at Rs 3564.90, up by 44.45 points or 1.26% from its previous closing of Rs 3520.45 on the BSE.

The scrip opened at Rs 3545.00 and has touched a high and low of Rs 3599.00 and Rs 3545.00 respectively. So far 373 shares were traded on the counter.

The BSE group 'A' stock of face value Rs 10 has touched a 52 week high of Rs 3996.00 on 10-Oct-2012 and a 52 week low of Rs 2870.00 on 16-Apr-2013.

Last one week high and low of the scrip stood at Rs 3546.95 and Rs 3315.05 respectively. The current market cap of the company is Rs 4097.94 crore.

The promoters holding in the company stood at 71.87% while Institutions and Non-Institutions held 20.32% and 7.80% respectively.

TTK Prestige is planning to invest Rs 300 crore over the next three years on marketing/brand building. The advertising and marketing budget is Rs 100 crore for this year and Rs 300 crore in three years, which includes the brand ambassador fee. 

Recently, the company signed Aishwarya Rai Bachchan & Abhishek Bachchan - Bollywood’s biggest celebrity couple as its brand ambassadors. Further, the company is eying to foray into newer categories like water filters this year. Currently, the company is engaged in selling cookware and appliances like induction plates, mixers and toasters.

TTK Prestige Share Price

494.95 12.70 (2.63%)
17-Apr-2026 16:59 View Price Chart
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