Tilaknagar Industries has completed the acquisition of the Imperial Blue business division (IB) from Pernod Ricard India (PRI) via a slump sale for a lump-sum consideration of Rs 3,442 crore. The lump sum consideration paid to PRI is further subject to post-closing adjustments in accordance with the terms and conditions set out in the Business Transfer Agreement.
In addition to this amount, a deferred payment of euro 28 million will be made after four years from the date of closure of the transaction (i.e., November 30, 2029). The acquisition has been funded through a mix of internal cash accruals, fresh equity and external debt. A preferential issue of equity shares and warrants to marquee investors and the Promoter Group helped raise Rs 2,093 crore, in addition to securing Rs 2,100 crore through term loans.
The Competition Commission of India (CCI) had approved the transaction on October 07, 2025. IB is the third-largest whisky brand in India by volume, selling approximately 22.4 million 9 litre cases for the year-ended March 2025 across India and other markets. With over 25 years of brand heritage, the business reported a revenue of Rs 3,067 crore for the trailing twelve months ending March 2025.
Through this transaction, the company gains access to the ‘Imperial Blue’ brand and allied trademarks, including ‘Imperial Black’ and ‘Imperial Red’ globally. Additionally, as part of the acquisition, the company has entered into a Trademark License Agreement for the use of ‘Seagram’s’ in connection with IB for a defined transition period.
Tilaknagar Industries is a leading manufacturer of liquor across the major categories - Whisky, Brandy, Rum, Vodka and Gin. The company has a leading market position in the southern and western parts of India.
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