IDFC First Bank has launched the FIRST WOW! Black Credit Card - an upgraded and more feature-rich version of the existing FIRST WOW! Credit Card, backed by a fixed deposit. It is designed for premium benefits on FD Backed Secured Card, at an accessible price.
Key highlights of the card are ZERO Fx markup on International Spends, Dual card with Mastercard and RuPay UPI, and rewards on UPI Spends. Cardholders get a physical Mastercard plus a UPI-enabled RuPay virtual credit card both seamlessly linked to the same account with a unified credit limit and a single consolidated statement.
Premium card experiences have often remained inaccessible for customers who are new to credit or prefer an affordable price point. FIRST WOW! Black shifts that paradigm with zero forex markup, domestic lounge access, stronger travel rewards, trip protection and many lifestyle benefits--offered at a price point designed for broad accessibility & making premium and aspirational privileges, truly democratic.
IDFC First Bank is a banking company. The bank's segments include treasury, corporate/wholesale banking, retail banking and other banking business.