Apollo Tyres, a leading tyre major, has selected The Brooklyn Brothers as its global creative agency. The agency’s London office will service the account, which it won after a multi-agency pitch process. The new creative partner would be tasked to help build the Apollo brand globally, using the print, electronic and digital mediums.
The Brooklyn Brothers will also work on the recently announced three-year partnership deal with Manchester United Football Club (MUFC). While, Apollo became the Club's official Tyre Partner in the UK and India, it will leverage this high profile partnership with Manchester United to raise awareness of its brand among potential customers, business partners and consumer audiences in India and the UK.
Apollo Tyres, headquartered in Gurgaon, has a manufacturing presence in Asia, Europe and Africa. With revenues of over $2.34 billion, the company exports to over 100 countries.
