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Infibeam Avenues’ arm starts Closed User Group testing of RediffPay

AvenuesAI Ltd. | Fintech | IT & ITES | BSE: 539807 | NSE: CCAVENUE

29 Dec 2025 Evaluate

Infibeam Avenues’ subsidiary -- Rediff.com India has commenced Closed User Group (CUG) testing -- an essential step before entering the Unified Payments Interface (UPI) ecosystem -- and is preparing to launch India’s first UPI app built around financial-wellness-customer-centric UPI payment app designed to encourage saving, investing and responsible access to credit. The Rediff.com India secured final approval from the National Payments Corporation of India (NPCI) for its Third-Party Application Provider (TPAP) license, paving the way for the rollout of its digital payments platform, RediffPay.

RediffPay aims to blend traditional UPI capabilities with a broader financial wellness and customer centric proposition. Beyond standard bill payments, mobile recharges, and cross-app UPI interoperability payments, the app will encourage better financial habits through curated savings and investment products -- such as equities, mutual funds (MFs), fixed deposits (FDs), recurring deposits (RDs) and similar other products -- alongside a pathway to quick credit, for individuals and merchants seeking convenience of UPI payments, credit access and savings at their fingertips.

The RediffPay platform will also support Credit Line on UPI, expanding access to formal credit -- particularly in Tier-2, Tier-3 and smaller towns and cities. Under NPCI’s Credit Line on UPI framework, users can make merchant payments of up to Rs 1,00,000 per day and withdraw up to Rs 10,000 in cash via pre-approved credit lines, helping bring new-to-credit consumers into the formal economy through micro-credit for everyday purchases. To further deepen inclusion, RediffPay plans to onboard small, micro, mid and large merchants across Indian geography by offering RediffPay UPI QR-code-enabled point-of-sale (POS) solutions, integrating merchant credit demand into its UPI ecosystem. RediffPay will leverage Rediff's substantial web traffic and the company’s fintech expertise to create a user-friendly platform for efficient and secure digital transactions. The company plans to introduce a range of financial services, including credit and wealth management products, to meet the diverse needs of its users.

Infibeam Avenues is engaged in providing online retail services.

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Infibeam Avenues’ arm starts Closed User Group testing of RediffPay

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