Bartronics India has received Board approval for a strategic 51% investment in AYOU, the fresh produce brand operated by Shree NagaNarasimha (SNN), a Bengaluru-based organised fresh produce aggregation and processing company. The move marks the company’s formal entry into structured agri trade under Project Avio Agritech, and strengthens its presence across the fresh produce value chain.
AYOU aggregates fruits and vegetables directly from farmers, FPOs, mandis and collection centres, undertakes grading and processing, and supplies leading quick commerce and modern retail platforms. The company currently works with Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart, More Retail and other organised retail partners, serving as a reliable supply partner in the fast-growing quick commerce ecosystem.
Beyond domestic growth, Bartronics and AYOU are jointly evaluating export-led opportunities, with Dubai being assessed as a strategic base for agri exports, particularly for premium fruits and vegetables. The companies are also exploring the possibility of selective imports of dry fruits and exotic produce into India, creating a two-way agri trade corridor. Singapore and other international markets are under evaluation as part of the longer-term roadmap.
Bartronics India is a provider of automatic identification and data capture (AIDC) solutions. Incorporated in 1990, the company is engaged in providing solutions in bar coding, AIDC technologies, RFID, POS and smart cards.
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