Thomas Cook signs MoU with Government of Gujarat

14 Jan 2026 Evaluate

Thomas Cook (India) has signed a Memorandum of Understanding (MoU) with the Government of Gujarat (Gujarat Tourism). The collaboration is aimed at enhancing Gujarat’s visibility and appeal among Indian travellers through focused destination promotion initiatives.

This partnership brings together Gujarat Tourism’s destination development vision with Thomas Cook India’s extensive omnichannel, pan-India distribution network, focus on product development, deep consumer insights and marketing expertise. Beyond destination awareness, the collaboration will focus on structured training and knowledge-building initiatives for Thomas Cook India’s travel experts and channel partners, enabling stronger destination advocacy and conversion. The MoU aims to actively promote Gujarat tourism and drive increased arrivals and visitation by enhancing awareness and consideration for the state’s diverse offerings-ranging from heritage and culture to spirituality, wildlife, nature and experiential travel-across key domestic source markets.

As part of the MoU, the Government of Gujarat will support Thomas Cook India in obtaining necessary permissions, registrations, approvals and clearances, as applicable, in accordance with existing state policies, rules and regulations.

Thomas Cook (India) is the leading omnichannel travel company in the country offering a broad spectrum of services including foreign exchange, corporate travel, mice, leisure travel, value added services, and visa services.


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