Marico has acquired 93.27% of paid-up share capital of Zea Maize, the company which owns the brand ‘4700BC’, from PVR INOX. Consequently, Zea Maize has become a subsidiary of the Company.
In line with company’s key strategic priorities, the transaction will further expand Marico’s total addressable market in value-added foods categories by adding a gourmet snacking brand with a differentiated premium positioning to its portfolio.
Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space.
