M&M’s arm to foray into business of selling pre-owned luxury cars

22 Oct 2013 Evaluate

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Services (MFCS) is planning to enter into business of selling pre-owned luxury cars like BMW, Audi and Mercedes Benz. In this regard, the company will open up to three ‘First Choice Highline’ showrooms in the next 12 months to retail pre-owned luxury cars.

The company has already inaugurated the first outlet in Gurgaon and planning to open next outlets in Mumbai and Bangalore.

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra, is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi, Nellore, Coimbatore, Chennai, Ludhiana and Delhi NCR.

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