Mahindra Holidays & Resorts unveils new brand identity for its flagship brand ‘Club Mahindra’

23 Oct 2013 Evaluate

Mahindra Holidays & Resorts India, India’s leading vacation ownership company, has unveiled a fresh new brand identity for its flagship brand - Club Mahindra, which is inspired by the thought ‘make every moment magical’. The thought reflects the ethos of the organization which strives to create magical experiences for the entire family during their holidays. Club Mahindra’s new brand identity will be supported by a comprehensive marketing campaign, which also includes a new TVC.

Inspired by Buddhist mandalas, the new symbol is a reflection of a brand that represents the best of Indian business and culture on the world stage. Club Mahindra’s new brand identity features a symbol made up of four hearts coming together. Inspired by the colours of holidays, the hearts are in vibrant shades of blue, yellow, orange and green. These hearts symbolize families and friends coming together. The new identity is flexible to adapt itself to all kinds of media especially digital. The new identity has been designed by Daren Cook who is based out of UK and has designed several other iconic logos as well.

With 41 resorts across the country and overseas, Club Mahindra has created a wide footprint not limited to the borders of India. The resorts in Dubai, Bangkok, Kaula Lumpur and Innsbruck (Austria) are an endeavor to accommodate the evolving aspirations of the ever growing member base.

Mahindra Holi.&Resor Share Price

313.20 -0.55 (-0.18%)
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