Amagi Media Labs and Anoki, as part of their strategic partnership, have launched In-Scene Ads powered by Anoki ContextIQ across the company’s portfolio of in-content ad formats for Free Ad-supported Streaming TV (FAST). This collaboration integrates Anoki’s ContextIQ, the industry-leading multimodal AI platform, with the company’s THUNDERSTORM server-side ad insertion (SSAI) solution to offer a seamless, non-disruptive way for advertisers to engage viewers during the scenes that matter most at scale. The new offering is first available across Amagi-powered FAST channels and streaming apps.
Traditional ad pods often disrupt the viewing experience. This joint solution moves beyond those limitations by unlocking previously unreachable inventory within the content itself. By leveraging scene-level video intelligence, advertisers can now align their creative with the specific sight, sound, motion, and emotion of any given scene.
Anoki is a pioneering AI company building the future of connected TV (CTV), from content discovery to advertising and engagement.
Amagi Media Labs is a software-as-a-service Company that connects media companies to their audiences through cloud-native technology.
| Company Name | CMP |
|---|---|
| TCS | 2577.10 |
| Infosys | 1318.90 |
| HCL Tech. | 1450.70 |
| Wipro | 210.20 |
| Tech Mahindra | 1490.90 |
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