AWL Agri Business launches Fortune Atta with Multigrains

24 Mar 2026 Evaluate

AWL Agri Business has continued to strengthen its presence in the value-added foods segment with launch of Fortune Atta with Multigrains. Following the successful foray into premium flour market with Fortune Premium Sharbati Atta, it has now expanded into the fast-growing multigrain atta category to cater to consumers seeking healthier everyday staples without altering tradition. 

The multigrain atta segment is witnessing strong growth as urban and semi-urban consumers increasingly move beyond conventional chakki atta to nutritionally enhanced alternatives. With higher margins and growing relevance among health-conscious families, the category represents a strategic growth opportunity for AWL Agri Business’ flour portfolio.

Fortune with Multigrains Atta combines the goodness of eight carefully selected grains, including soy, chana, wheat, maize, fenugreek, oats, barley and psyllium husk, offering a balanced nutritional profile. The product, high in protein, fibre and iron, also contains beta-glucan, a known prebiotic that supports gut health. Designed for daily consumption, it enables consumers to add multiple health benefits to regular meals such as rotis, without compromising on taste or texture.

AWL Agri Business is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar.

AWL Agri Business Share Price

180.10 4.85 (2.77%)
24-Mar-2026 16:59 View Price Chart
Peers
Company Name CMP
AWL Agri Business 180.10
Patanjali Foods 473.20
Gokul Agro Resources 186.15
Marico 739.60
BCL Industries 26.61
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