Mahindra & Mahindra (M&M) is reportedly planning to foray into branded fruits business. In this regard, the company will commercialize banana ripening, as backward integration. Moreover, the company is set to introduce long, spotless bananas with increased shelf-life on a commercial basis next month and expand these operations to Mumbai early next year.
Further, the company is planning to launch fruit brand -- Saboro -- next month, for which it is in talks with large retail chains, including Reliance Fresh. It is also looking to tie up with others such as Godrej Nature’s Basket and Heritage Foods for distribution.
Earlier in August this year, the company had launched a banana procurement, ripening and marketing pilot in Delhi. The company has handled 150 tonnes of banana so far this year and plans to scale this up to 15,000 tonnes by next year.
| Company Name | CMP |
|---|---|
| Tata MotorsPassenger | 355.35 |
| Maruti Suzuki | 13725.40 |
| Mahindra & Mahindra | 3329.50 |
| Hyundai Motor India | 1852.45 |
| Mercury Metals | 30.94 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: