Steel Strips Wheels (SSWL) has secured export order from Italy-based, Compagnia Italiana Rimorchi (CIR Merker) for supply of commercial vehicles (CV) wheels. Following this, the company will strengthen its presence in global markets. The said order will help in de-risking the company’s CV segment exposure and is in line with the strategy to improve the product mix and reduce the reliance only on one domestic market.
Merker is a brand of Compagnia Italiana Rimorchi (CIR), which is the largest Italian manufacturer of trailers and one of the major player in European trailer and semi trailer markets. CIR export order comes as a strategic entry for SSWL in commercial vehicle segment and will open avenues for SSWL to serve the entire large fleet manager in EU region.
SSWL is a part of the Steel Strips Group, headquartered in Chandigarh. It is engaged in the manufacturing of single piece steel wheel rims in the range of 10 to 30 inches for scooters, passenger cars, utility vehicles and tractors. It supplies rims to almost all major manufacturers of two wheelers, three wheelers, four wheelers, tractors and heavy commercial vehicle.
