Marico has launched Parachute Advansed Protein Shampoo, deepening the brand’s presence in the hair care segment and marking its entry into the hair cleansing category. Building on the brand’s strong equity in haircare, the new Protein Shampoo range brings the proven goodness of coconut milk and natural ingredients into the hair cleansing format.
The new Parachute Advansed Protein Shampoo range leverages a differentiated proposition: preventing protein loss in hair. With this, the brand strategically enters the high-potential damage repair segment, with its lead variant combining coconut milk with aloe vera. The rest of the range offers a curated blend of natural powerhouse ingredients such as rosemary, amla, shikakai, almond, and others, each serving a unique consumer benefit such as hair fall control, shine, and more.
With its strong brand salience and deep penetration, Parachute Advansed is uniquely positioned to offer a credible and effective solution in a new format. The portfolio launches with eight variants across multiple pack sizes, supported by an accessible entry sachet at Rs 1, enabling widespread trial and accelerated scale-up. The SKUs in which the range is available includes 80ml, 170ml, 340ml, 650ml, 1L and 1.2L across general trade, modern trade and e-commerce.
Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space.
