M&M launches its innovative customer care initiative, Mahindra QWIK

08 Nov 2013 Evaluate

Mahindra & Mahindra (M&M), India’s leading SUV manufacturer, has launched Mahindra QWIK, a unique service initiative, for the owners of Mahindra’s personal range of vehicles that would enable them to reduce waiting time at service centers. The first such facility was inaugurated in Chennai on November 7, 2013.

Developed to enhance customer experience, Mahindra QWIK will be a facility consisting of a compact workshop of 1 or 2 bays. These outlets would be manned by a team of expert technicians and service advisors specially trained on productivity enhancement techniques to deliver quality service in the shortest possible time.

Customers have access to a Wi-Fi enabled air conditioned lounge while watching their vehicles being serviced. Delivery is assured in 90 minutes or less depending on the nature of work. To ensure precision, specially designed timer clocks have been installed in each bay and the reverse countdown clock starts immediately once the vehicle is taken to the respective bay for servicing.

Mahindra & Mahindra is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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