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Nykaa surges on collaborating with OpenAI

17 Jun 2026 Evaluate

FSN E-Commerce Ventures is currently trading at Rs. 279.00, up by 7.05 points or 2.59% from its previous closing of Rs. 271.95 on the BSE.

The scrip opened at Rs. 273.65 and has touched a high and low of Rs. 281.25 and Rs. 273.50 respectively. So far 312236 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 285.65 on 22-May-2026 and a 52 week low of Rs. 191.20 on 20-Jun-2025.

Last one week high and low of the scrip stood at Rs. 281.25 and Rs. 259.55 respectively. The current market cap of the company is Rs. 79900.69 crore.

The promoters holding in the company stood at 52.09%, while Institutions and Non-Institutions held 37.75% and 10.16% respectively.

FSN E-Commerce Ventures (Nykaa) has collaborated with OpenAI to introduce artificial intelligence-driven shopping experiences and make its catalogue directly accessible to users through ChatGPT. 

As part of the multi-year agreement, Nykaa Beauty and Nykaa Fashion have been integrated as connected apps within the ChatGPT platform. This will allow users to seek conversational recommendations for skincare, apparel and fragrances, with Nykaa serving as the destination to fulfil these queries.

Beyond consumer-facing features, the partnership will also involve the deployment of OpenAI's technologies, including ChatGPT Enterprise and the coding agent Codex, across Nykaa's internal operations. These AI tools will be integrated into various departments, including marketing, supply chain, legal, and engineering, to enhance productivity and accelerate the development of new features.

FSN E-Commerce Ventures is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers.

FSN E-Commerce Share Price

302.55 4.45 (1.49%)
19-Jun-2026 16:59 View Price Chart
Peers
Company Name CMP
Eternal 264.20
Meesho 173.65
Swiggy 254.20
FSN E-Commerce 302.55
Brainbees Solutions 215.85
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