Indian Hotels Company (IHCL) has entered into a strategic partnership for its Taj InnerCircle - NeuPass platform with I AM STAR, the loyalty programme of Starhotels, Italy’s leading private hotel group by revenue. The collaboration brings together two hospitality groups with a shared commitment to distinctive service and authentic experiences for international travellers.
Through the partnership, Taj InnerCircle - NeuPass members will gain access to exclusive savings on stays across select Starhotels properties, while I AM STAR members will benefit from an enhanced connection with IHCL’s growing portfolio across India and beyond. The partnership covers select hotels within IHCL’s operating portfolio globally across Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Tree of Life, and ama Stays & Trails. These privileges will also extend across Starhotels Collezione and Starhotels Premium properties.
Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and recognized as one of Asia's largest and finest hotel company. It operates in the luxury, premium, mid-market and value segments of the market.
